An elegant and original photo book illustrating once again the excellence of products made in Italy. After Italian Touch, produced with Tod’s in 2009 and distributed with great success all over the world, the autumn of 2012 will see the publication of a new volume: a gallery of images of Italian men of different ages and origins with a shared passion for elegance and the highest quality. Some thirty men, including a writer, jeweller, a painter, an entrepreneur and philanthropist, a journalist and an aristocrat, are photographed in their chosen settings: the home, the office, the garden or the city. Their lifestyles, born out of a natural flair for combining elegance and quality, are encapsulated in images and short phrases. Beauty becomes a matter of seeking and choosing, the expression of ideas and traditions, creativity and respect, a language capable of conveying the culture that represents the true excellence of products made in Italy.