Nincs engedélyezve a javascript.
The Advertising Concept Book - Think Now, Design Later

The Advertising Concept Book - Think Now, Design Later

Think Now, Design Later

Szállítás:
10-30 munkanap
Rendelhető
A megrendelt idegennyelvű könyvek teljesítése a külföldi partner aktuális készletétől függ. Amennyiben a külföldi partner nem rendelkezik készlettel a megrendelt könyv(ek)ből, a vásárlót e-mailben értesítjük a továbbiakról.
Eredeti ár:
12 048 Ft
Árakkal kapcsolatos információk:

Eredeti ár: kedvezmény nélküli könyvesbolti ár
Online ár: az internetes rendelésekre érvényes ár
Előrendelői ár: a megjelenéshez kapcsolódó, előrendelőknek járó kedvezményes ár
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.
Leírás a könyvről

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Adatok
Raktári kód:
U00518
ISBN:
9780500518984
EAN:
9780500518984
Megjelenés:
2016.
Kötésmód:
Hardback
Oldalszám:
320
Tömeg [g]:
1330
Hozzászólások